Category: Marketing Mix
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Attribution eats Marketing Strategy for Breakfast
It is rare to find a growth marketing team today that is not Data Driven. All the Marketing Strategies (specially in acquisitions) boil down to 2 decisions Scale-Up what’s working Scale-Down or STOP what’s not working But How do you measure what is working? This is where you need Attribution 3 Most widely used Attribution…
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The 4 Types of Marketing Budgets and how to measure if they are working for you (4/4) Brand Marketing Budget
Can Brand Marketing help in Acquisitions? Are there any Objective ways to measure how one’s Brand is doing? How long does it take for Brand Marketing to work? What should be the Brand Marketing Budget for your Company? Read more such interesting questions and my take on them through this article.
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The 4 Types of Marketing Budgets and how to measure if they are working for you (3/4) CRM (Reactivation and Engagement) Budget
In one of my marketing experiences, Google and Facebook Acquisitions turned out to be very expensive. CAC was 10000 (normalized value). At a review meeting, we all felt that it was very high and needed to go down. But there were very few alternatives. An idea was presented by someone, “What if we ran a…
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The 4 Types of Marketing Budgets and how to measure if they are working for you (2/4) Discounting Budget
Part 2/4 Discounting Budget – Would you pay 20$ to Google and Facebook to acquire an unknown user or Give a 5$ discount to an existing customer to make her transact. How do you decide what to go for ? Read more on how to look at the 4 kinds of marketing budgets and how…
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The 4 Types of Marketing Budgets and how to measure if they are working for you (1/4) Acquisition Budget
Marketing Reviews in General It’s another marketing review and every channel owner is presenting what is going on with their primary KPIs. All is fine as long as every channel has enough budget to run their show, people hardly care about the burden of the other. But all of this changes, when your budget is…