Burhanuddin Pithawala

Notes on Growth and Marketing for Startups in India

My Favourite Growth Marketing Articles and Resources – WIP

Basics of Setting up a Growth Marketing Team

  1. How to Set Up, Hire and Scale a Growth Strategy and Team – An Article capturing the learning of over 25 Growth Marketing Experts – YCombinator
  2. Twilio Segment Growth Report captures challenges and possible solutions to the same in this great collection of perspectives by seasoned growth marketers.
  3. Casey Winters – ex EIR at Greylock and Growth at Pinterest explains what Growth Teams do (and don’t)

Growth Frameworks

  1. A Quantitative Approach to Product Market Fit – An article capturing learning from Chamath of Social Capital and Mark Andreesen – Tribe Capital
  2. App Marketing Framework – A one-shot snapshot of all things you need to consider when you are planning to Grow your App – Source Phiture
  3. Why premature scaling fails: The Traction Treadmill – Both a word of caution and Advice by Andrew Chen
  4. The Network Effects Bible – As the name suggests, this one is a fairly comprehensive take on the Science behind Network Effects – by NFX

Marketing Tech Stacks

  1. Winning martech stacks in 2022 – A collection of Marketing Tech Stacks being used by companies like – HubSpot, Clearbit, Intercom

Others

  1. How to write Copy that is Conversational, some brilliant examples
  2. SEO Explainer Infographic by SEMRush
  3. Data Fallacies to Avoid by Geckoboard
  4. How to become a Customer Acquisition Expert – by Brian Balfour

Books recommended for every Growth Marketer out there

  1. Hey Whipple Squeeze this
  2. Lean Analytics
  3. Web Analytics 2.0
  4. Cold Start Problem