Category: Uncategorized
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How do ZOMATO, OYO, UBER & AMAZON growth teams drive repeat usage of their apps?
In 2015, Google studied the search behavior of Internet users and published an interesting article called “4 New Moments – Every Marketer Should Know”. The article categorizes the search behavior of today’s consumers into 4 major buckets and holds cues to possibly what the users intended to do when they started their search on Google.…
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What will happen to your Company – if you made the Marketing Budget “ZERO”
It’s another Monday morning, Fresh into the week I usually spend an hour reviewing the Daily, Weekly, and Month to Date numbers. Once Done, I usually return to adding more ideas to my favorite ‘ideas list’ – “what all things we can do to grow faster”. But the day is anything but normal. I get…
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Why Growth Marketing teams need a Customer Single View
Learn what is Customer Single View, How to build a CSV – Optimise marketing campaigns for maximum customer lifetime value, conclude product iterations faster and run marketing and growth more confidently. Here we talk about how a customer single view is done and any marketing team can build it with a little help from analytics…
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3 Reasons why Referral Marketing is not working for your Product / Startup
When friends or founders reach out to me for growth ideas, usually I begin by asking what all growth channels they have already tried. What is startling, is that frequently Referral Marketing does not even exist in many startups’ growth agendas. This simple yet effective channel getting overlooked in so many companies is so bizarre,…
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Can You Grow Your Startup 100X by Paid Marketing?
What follows next is one of the biggest misconceptions of our times. Ask any average executive on what can be done to grow his/her business or startup and most likely, you will hear a version of the following: We need to do an aggressive marketing campaign We are not creating enough noise, I met so…