Burhanuddin Pithawala

Notes on Growth and Marketing for Startups in India

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burhanuddin.pithawala

burhanuddin.pithawala

Growth Marketing Leader, Startup Growth Practitioner, Advisor to Startups on Growth, Marketing, and Product Marketing. Currently, I Head Growth Marketing @HealthPlix. Earlier I was the Global Head of Marketing @OYO.

Posts

3 Reasons why Referral Marketing is not working for your Product / Startup
Attribution eats Marketing Strategy for Breakfast
Can You Grow Your Startup 100X by Paid Marketing?
How do ZOMATO, OYO, UBER & AMAZON growth teams drive repeat usage of their apps?
The 4 Types of Marketing Budgets and how to measure if they are working for you (1/4) Acquisition Budget
The 4 Types of Marketing Budgets and how to measure if they are working for you (2/4) Discounting Budget
The 4 Types of Marketing Budgets and how to measure if they are working for you (3/4) CRM (Reactivation and Engagement) Budget
The 4 Types of Marketing Budgets and how to measure if they are working for you (4/4) Brand Marketing Budget
What will happen to your Company – if you made the Marketing Budget “ZERO”
Why Growth Marketing teams need a Customer Single View

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