Tag: CRM
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The 4 Types of Marketing Budgets and how to measure if they are working for you (3/4) CRM (Reactivation and Engagement) Budget
In one of my marketing experiences, Google and Facebook Acquisitions turned out to be very expensive. CAC was 10000 (normalized value). At a review meeting, we all felt that it was very high and needed to go down. But there were very few alternatives. An idea was presented by someone, “What if we ran a…