Tag: customer lifetime value
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How do ZOMATO, OYO, UBER & AMAZON growth teams drive repeat usage of their apps?
In 2015, Google studied the search behavior of Internet users and published an interesting article called “4 New Moments – Every Marketer Should Know”. The article categorizes the search behavior of today’s consumers into 4 major buckets and holds cues to possibly what the users intended to do when they started their search on Google.…
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The 4 Types of Marketing Budgets and how to measure if they are working for you (3/4) CRM (Reactivation and Engagement) Budget
In one of my marketing experiences, Google and Facebook Acquisitions turned out to be very expensive. CAC was 10000 (normalized value). At a review meeting, we all felt that it was very high and needed to go down. But there were very few alternatives. An idea was presented by someone, “What if we ran a…
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Why Growth Marketing teams need a Customer Single View
Learn what is Customer Single View, How to build a CSV – Optimise marketing campaigns for maximum customer lifetime value, conclude product iterations faster and run marketing and growth more confidently. Here we talk about how a customer single view is done and any marketing team can build it with a little help from analytics…