Tag: marketing analytics
-
How do ZOMATO, OYO, UBER & AMAZON growth teams drive repeat usage of their apps?
In 2015, Google studied the search behavior of Internet users and published an interesting article called “4 New Moments – Every Marketer Should Know”. The article categorizes the search behavior of today’s consumers into 4 major buckets and holds cues to possibly what the users intended to do when they started their search on Google.…
-
Attribution eats Marketing Strategy for Breakfast
It is rare to find a growth marketing team today that is not Data Driven. All the Marketing Strategies (specially in acquisitions) boil down to 2 decisions Scale-Up what’s working Scale-Down or STOP what’s not working But How do you measure what is working? This is where you need Attribution 3 Most widely used Attribution…
-
Why Growth Marketing teams need a Customer Single View
Learn what is Customer Single View, How to build a CSV – Optimise marketing campaigns for maximum customer lifetime value, conclude product iterations faster and run marketing and growth more confidently. Here we talk about how a customer single view is done and any marketing team can build it with a little help from analytics…