Tag: marketing channel mix
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The 4 Types of Marketing Budgets and how to measure if they are working for you (4/4) Brand Marketing Budget
Can Brand Marketing help in Acquisitions? Are there any Objective ways to measure how one’s Brand is doing? How long does it take for Brand Marketing to work? What should be the Brand Marketing Budget for your Company? Read more such interesting questions and my take on them through this article.
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The 4 Types of Marketing Budgets and how to measure if they are working for you (3/4) CRM (Reactivation and Engagement) Budget
In one of my marketing experiences, Google and Facebook Acquisitions turned out to be very expensive. CAC was 10000 (normalized value). At a review meeting, we all felt that it was very high and needed to go down. But there were very few alternatives. An idea was presented by someone, “What if we ran a…
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The 4 Types of Marketing Budgets and how to measure if they are working for you (2/4) Discounting Budget
Part 2/4 Discounting Budget – Would you pay 20$ to Google and Facebook to acquire an unknown user or Give a 5$ discount to an existing customer to make her transact. How do you decide what to go for ? Read more on how to look at the 4 kinds of marketing budgets and how…
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What will happen to your Company – if you made the Marketing Budget “ZERO”
It’s another Monday morning, Fresh into the week I usually spend an hour reviewing the Daily, Weekly, and Month to Date numbers. Once Done, I usually return to adding more ideas to my favorite ‘ideas list’ – “what all things we can do to grow faster”. But the day is anything but normal. I get…