Tag: Referral Marketing
-
The 4 Types of Marketing Budgets and how to measure if they are working for you (1/4) Acquisition Budget
Marketing Reviews in General It’s another marketing review and every channel owner is presenting what is going on with their primary KPIs. All is fine as long as every channel has enough budget to run their show, people hardly care about the burden of the other. But all of this changes, when your budget is…
-
3 Reasons why Referral Marketing is not working for your Product / Startup
When friends or founders reach out to me for growth ideas, usually I begin by asking what all growth channels they have already tried. What is startling, is that frequently Referral Marketing does not even exist in many startups’ growth agendas. This simple yet effective channel getting overlooked in so many companies is so bizarre,…