Tag: Referral Product Failure Modes
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3 Reasons why Referral Marketing is not working for your Product / Startup
When friends or founders reach out to me for growth ideas, usually I begin by asking what all growth channels they have already tried. What is startling, is that frequently Referral Marketing does not even exist in many startups’ growth agendas. This simple yet effective channel getting overlooked in so many companies is so bizarre,…